Rating History
Dissemination Date Long-Term Rating Short-Term Rating Outlook Action Rating Watch
24-Jul-26 A A2 Stable Maintain -
25-Jul-25 A A2 Stable Maintain -
26-Jul-24 A A2 Stable Maintain -
27-Jul-23 A A2 Stable Maintain -
29-Jul-22 A A2 Stable Maintain -
About the Entity

Sarena Textile Industries Limited operates as part of the Sefam group and originates from the Ali Group of Industries. Mr. Hamid Zaman holds majority ownership at 53.34%, while Ms. Sarah Zaman, Mr. Mustafa Ahmad Zaman, Waleed Ahmed Zaman, Omar Badi Zaman, Bilal Ahmed Zaman, and the Zaman Foundation each hold a 5.0% stake. The remaining 16.66% is equally held by Mr. Tariq Zaman and Ms. Ambreen Zaman. Mr. Mustafa Ahmad Zaman holds the Group CEO position, while Mr. Asif Masood serves as the CEO of the Company.

Rating Rationale

The assigned ratings reflect Sarena Textile (Pvt.) Limited’s (“STIL” or “the Company”) diversified product portfolio, established position in value-added textile manufacturing, and strong export-oriented business model. STIL is a semi-vertically integrated textile manufacturer engaged in the production and export of fabrics and apparel. The Company possesses integrated capabilities spanning Weaving, yarn dyeing, denim manufacturing, fabric processing, and garment production. The Company has established a niche position in specialized protective textiles through its exclusive license to produce flame-retardant clothing for critical sectors such as oil, gas, and petrochemicals under its Sarena® brand. STIL also supplies uniforms and technical apparel to the Pakistan Army, Rangers, Police, and Navy (Marines). Dyed and printed fabrics constitute the Company's primary product line, while workwear garments represent its highest value-added and most profitable business segment. Owing to their superior profitability, workwear garments deliver the highest margins and account for the greatest value addition within the Company's product portfolio. The Company maintains long-standing relationships with established international customers, with exports primarily concentrated in Europe while maintaining a presence across North America, Asia and Africa, backed by certifications including OEKO-TEX and ISO 9001.
The Company continues to strengthen its sustainability profile through its Sarena 360 initiative, complemented by ongoing investments in renewable energy and environmentally responsible manufacturing practices. During 9MFY26, the Company's topline revenue marginally declined by 3.8%, mainly attributable to local sales. Export sales remained the principal revenue contributor, accounting for approximately 75% of total turnover. Profitability weakened materially, with profit after tax declining to PKR 307.7mln (9MFY25: PKR 1.2bln), underpinned by the Company's strategic transition away from lower-margin toll manufacturing operations, compounded by supply chain disruptions arising from the US–Iran conflict during the latter half of the period. Furthermore, the Company is actively exploring expansion into new high-potential markets, which is anticipated to drive business growth, diversify revenue streams, and reinforce its long-term sustainability.
Short-term borrowings increased to PKR 17.0bln (9MFY25: PKR 12.3bln), primarily reflecting elevated working capital requirements associated with the Company's operating cycle. To optimize its energy mix, STIL currently meets approximately 4MW of its 7MW power requirement through solar generation and plans to add another 1MW solar facility. The remaining requirement is met through LESCO, solid-fuel captive generation, SNGPL and diesel generators. The Company's financial risk profile remains adequate, supported by satisfactory cash flow generation. Although the working capital cycle remains extended, it is considered consistent with prevailing industry dynamics. STIL continues to maintain a leveraged capital structure while demonstrating adequate cash conversion efficiency.

Key Rating Drivers

The ratings are dependent on the Company’s ability to sustain its operations and gradually improve business volumes. Prudent working capital management and generating sufficient cash flows/profitability from core operations while maintaining comfortable coverages remain critical. The adherence to the debt matrix at an optimal level is a prerequisite for assigned ratings.

Profile
Legal Structure

Sarena Textile Industries (Private) Limited ("the Company" or "STIL) is a private limited company incorporated in 1994.


Background

Sarena Textiles Industries (Pvt.) Limited serves as the flagship entity of The Sefam Group, a diversified textile conglomerate headquartered in Lahore, Pakistan. The Group is widely recognized for its ploneering role in introducing branded retail to the local market. The Group's origins trace back to Ali Embroidery Mills (Private) Limited, and over the years, it has expanded its footprint across various segments of the textile and appreal value chain. In addition to STIL, the Group's key business interests Include Sefam (Private) Limited, which manages its retail operations. Under Sefam the Group operates portfolio of retail brands, including Leisure Club, Kayseria, and Shahnameh, catering to diverse consumer segments across Pakistan.


Operations

The Company is engaged in the manufacture and sale of fabrics and garments used for fashion and workwear, with production operations divided into three main units: weaving, processing, and stitching/appreal. The Company offers a variety of special fabric finishes, such as Fire-Retardant Finish, Antistatic Finish, Chemical Protection Finish, etc., and is the only Licensee in Pakistan for PROBAN®, is a quality-controlled technological process that gives cotton and cotton-rich woven and knitted textiles flame-retardant properties that are durable for long-term use. The total energy requirement of the Company stands at 7MW, out of which 4MW is currently met through solar energy, while the remaining 3MW is fulfilled through LESCO, SNGPL, solid fuel captive power, and diesel generators.


Ownership
Ownership Structure

The shareholding structure of Sarena Textile Industries (Pvt.) Limited has undergone a transition. Mr. Hamid Zaman transferred 30.0% of his ownership stake within the family and associated foundation. Post-restructuring, Mr. Hamid Zaman retains a majority shareholding of 53.34%. The remaining ownership is distributed among family members and the Zaman Foundation, with Ms. Sarah Zaman, Mr. Mustafa Ahmad Zaman, Waleed Ahmed Zaman, Omar Badi Zaman, Bilal Ahmed Zaman, and Zaman Foundation each holding a 5.0% stake. The remaining of 16.66% is equally divided between Mr. Tariq Zaman and Ms. Ambreen Zaman.


Stability

The Group has formalized its structure in alignment with the current management framework. The intra-family transfer of ownership stake reflects a formalized succession planning process and enhances continuity and stability within the Company's ownership structure. Moreover, the active involvement of the second generation in the strategic direction of the business further augurs well for the Company's long-term prospects.


Business Acumen

The sponsor Group possesses extensive experience and expertise in the textile and retail industries and is widely regarded as a pioneer in introducing the concepts of brand in Pakistan. In addition to its core textile operations, the Group has also diversified into sectors such as corporate farming and energy through small-scale ventures.


Financial Strength

STIL exhibits strong financial resilience, supported by a solid net worth and a consistent track record of sponsor backing.



Governance
Board Structure

Following the demerger, the Company's governance framework transitioned, with the Board now comprising sponsoring family members Mr. Hamid Zaman and Mr. Taria Zaman, along with Mr. Mustafa Ahmad Zaman (Group CEO) and Mr. Omar Badi Zaman. Additionally, the Company has recently onboarded three independent directors to the Board.


Members’ Profile

Mr. Hamid Zaman brings significant textile industry experience and a strong educational background from a prestigious university. His leadership, coupled with the active engagement of the second generation in strategic affairs, signals positive continuity for the Company.


Board Effectiveness

There are formal board committees to assist the board on different matters. The board members are the primary sponsors of the Company. They ensure their availability and provide valuable insights and guidance whenever needed in the day-to-day operations of the business.


Financial Transparency

The Company has appointed Riaz Ahmad & Co., Chartered Accountants, as its external auditor. The firm is listed in the "A" category on the State Bank of Pakistan's panel of auditors. The auditors issued an unqualified opinion on the Company's financial statements for FY25.


Management
Organizational Structure

The Company maintains a lean organizational structure to promote operational efficiency and effective communication. Key departments include: (i) Accounting, (i) Finance, (iii) Human Resources, (iv) Marketing, (v) Research & Development, (vi) Dyeing, and (vii) Weaving (viii) Appreal. The Group CFO reports directly to the Group CEO, while all functional department heads report to the CEO.


Management Team

The Group's leadership is spearheaded by Mr. Mustafa Ahmad Zaman, who serves as the Group CEO of Sarena Textile Industries (Pt.) Limited and Seam (Pvt.) Limited. He brings with him over 24 years of professional experience, supported by a seasoned and skilled management team. Mr. Asif Masood, the CEO of the Company, has been associated with the Sarena Company for more than 28 years and brings extensive experience in the textile sector. The financial leadership is overseen by Mr. Shahzad Sarfraz Khan, the Group CFO, who also brings over 25 years of professional experience in financial management and strategic planning. Recently, Mr. Adnan Hassan has joined as the Chief Operating Officer (COO) of the Company. He possesses 15 years of industry experience, adding further depth to the operational leadership.


Effectiveness

The Company has a formal management committee structure in place. Committee meetings are held on a monthly basis and are attended by relevant functional heads and key management personnel to ensure effective decision-making and operational oversight.


MIS

Sarena Textile deploys SAP ECC6 as their primary ERP solution, in addition to having Oracle (modified in-house) and S-Track, which is an in-house developed software. The Company has a comprehensive MIS in place with regular generation of reports to aid informed and timely decision-making.


Control Environment

Sarena Textile has an IS17025 accredited Quality Assurance Lab and is the only Licensee in Pakistan for PROBAN®, a quality-controlled technological process that gives cotton and cotton-rich woven and knitted textiles flame retardant properties.


Business Risk
Industry Dynamics

Pakistan's textile exports recorded marginal growth of 0.26% during FY26, reaching USD 17.93bln compared to USD 17.88bln in FY25, according to the Pakistan Bureau of Statistics (PBS). Export growth was primarily driven by higher shipments of readymade garments (up 3.87% to USD 4.29bln), cotton yarn (up 12.40% to USD 765mln), and other textile materials (up 8.67%). However, key export categories, including cotton cloth (-7.55%), towels (-1.93%), knitwear (-0.88%), made-up articles (-0.71%), bedwear (-0.01%), and tents & canvas (-3.81%), registered declines, reflecting uneven demand across product segments. On a year-on-year basis, textile exports declined 16.71% in June FY26, falling to USD 1.27bln from USD 1.52bln in June FY25, indicating a slowdown in export momentum towards the end of the fiscal year. Meanwhile, Pakistan's overall exports declined 5.93% to USD 30.14bln, while imports increased 8.14% to USD 69.76bln, resulting in a wider trade deficit of USD 39.62bln during FY26. Despite resilient performance in selected value-added segments, the textile industry continues to face challenges from elevated production costs, subdued demand in certain export markets, and increasing competitive pressures, underscoring the need for supportive policy measures and cost competitiveness to sustain export growth.


Relative Position

Sarena Textile is an established leader in Pakistan's textile industry. The Company achieves higher margins than local competitors, primarily due to its strategic focus on the workwear niche, which enables a premium, value-added product mix.


Revenues

The Company maintains a well-diversified sales portfolio across both local and export markets. During 9MFY26, revenue declined by approximately 4.6% to PKR 25.6bln (9MFY25: PKR 26.9bln), primarily reflecting a significant reduction in domestic sales. The export segment remained the key revenue driver, contributing approximately 75% of total sales, with export revenue increasing to PKR 19.2bln (9MFY25: PKR 17.9bln). Meanwhile, local sales declined sharply to PKR 3.6bln (9MFY25: PKR 10.5bln), resulting in a lower contribution to the overall revenue mix. The Company's core product portfolio continues to be led by dyed and printed fabric, with workwear garments forming the secondary yet strategically significant segment.


Margins

During 9MFY26, the Company's profitability moderated, with the gross margin declining to 17.2% (9MFY25: 21.1%) and the operating margin easing to 7.5% (9MFY25: 10.6%), reflecting pressure on overall operating performance. Although raw material costs declined to PKR 14.7bln (9MFY25: PKR 15.2bln), the contraction in margins indicates that the reduction in input costs was insufficient to offset other cost pressures and the decline in revenue. Consequently, the net margin weakened to 1.2% (9MFY25: 4.6%), reflecting lower earnings generation during the period.


Sustainability

Management expects capacity utilization to improve further over the coming year, supporting the Company's anticipated growth trajectory. Additionally, the Company is expanding its renewable energy initiatives to optimize energy costs and improve overall cost efficiency. It currently generates 4MW of electricity through its operational solar power system and plans to add another 1MW, increasing total installed solar capacity to 5MW.


Financial Risk
Working capital

The Company's working capital management remained liquidity-comfortable during 9MFY26, albeit more capital-intensive. Net working capital days increased to 131 days (9MFY25: 105 days), primarily driven by higher inventory holding of 78 days (9MFY25: 61 days) and an increase in receivable days to 92 days (9MFY25: 71 days). Trade payable days also increased to 38 days (9MFY25: 27 days), providing relatively greater supplier credit support. Despite the lengthening working capital cycle, the current ratio improved to 4.7x (9MFY25: 4.1x), reflecting a strong liquidity position and the Company's continued ability to comfortably meet its short-term obligations.


Coverages

During 9MFY26, the Company's debt servicing capacity weakened, reflecting lower cash flow generation and profitability. FCFO to finance cost declined to 1.8x (9MFY25: 2.4x), indicating a reduction in cash flow coverage of finance costs. Similarly, EBITDA to finance cost (interest coverage) moderated to 2.3x (9MFY25: 2.7x), reflecting a comparatively lower ability to service finance costs from operating earnings. Although finance costs declined during the period, the reduction in operating cash flows and earnings outweighed this benefit, resulting in weaker overall coverage indicators. Nevertheless, the Company's coverage metrics remained at adequate levels, supporting its debt servicing capacity.


Capitalization

During 9MFY26, the Company's leverage ratio increased to 67.9% (9MFY25: 60.5%), primarily reflecting a rise in short-term borrowings to PKR 17.0bln (9MFY25: PKR 12.3bln) to support higher working capital requirements. Meanwhile, long-term borrowings declined to PKR 648mln (9MFY25: PKR 884mln), indicating continued repayment of long-term debt. The equity base marginally declined to PKR 8.6bln (9MFY25: PKR 9.0bln), though it continued to provide support to the Company's capital structure despite the increased reliance on short-term financing.


 
 

Jul-26

www.pacra.com


(PKR mln)


Mar-26
9M
Jun-25
12M
Jun-24
12M
A. BALANCE SHEET
1. Non-Current Assets 9,129 9,001 8,666
2. Investments 106 110 114
3. Related Party Exposure 767 369 194
4. Current Assets 21,750 20,052 14,860
a. Inventories 6,688 7,873 5,988
b. Trade Receivables 9,572 7,560 5,649
5. Total Assets 31,753 29,532 23,834
6. Current Liabilities 4,615 5,913 4,109
a. Trade Payables 2,959 4,201 2,309
7. Borrowings 18,197 14,817 11,903
8. Related Party Exposure 68 68 67
9. Non-Current Liabilities 245 245 0
10. Net Assets 8,627 8,489 7,754
11. Shareholders' Equity 8,627 8,489 7,754
B. INCOME STATEMENT
1. Sales 25,616 33,325 32,284
a. Cost of Good Sold (21,215) (26,511) (27,148)
2. Gross Profit 4,401 6,814 5,136
a. Operating Expenses (2,479) (3,294) (3,012)
3. Operating Profit 1,922 3,520 2,124
a. Non Operating Income or (Expense) 53 (141) 110
4. Profit or (Loss) before Interest and Tax 1,975 3,379 2,234
a. Total Finance Cost (1,288) (1,826) (2,562)
b. Taxation (380) (819) (475)
6. Net Income Or (Loss) 308 734 (802)
C. CASH FLOW STATEMENT
a. Free Cash Flows from Operations (FCFO) 1,941 3,474 2,358
b. Net Cash from Operating Activities before Working Capital Changes 686 1,590 (306)
c. Changes in Working Capital (3,513) (2,910) 492
1. Net Cash provided by Operating Activities (2,827) (1,320) 186
2. Net Cash (Used in) or Available From Investing Activities (844) (900) (534)
3. Net Cash (Used in) or Available From Financing Activities 3,211 2,728 295
4. Net Cash generated or (Used) during the period (460) 509 (53)
D. RATIO ANALYSIS
1. Performance
a. Sales Growth (for the period) 2.5% 3.2% 1.9%
b. Gross Profit Margin 17.2% 20.4% 15.9%
c. Net Profit Margin 1.2% 2.2% -2.5%
d. Cash Conversion Efficiency (FCFO adjusted for Working Capital/Sales) -6.1% 1.7% 8.8%
e. Return on Equity [ Net Profit Margin * Asset Turnover * (Total Assets/Shareholders' Equity )] 4.8% 9.0% -9.6%
2. Working Capital Management
a. Gross Working Capital (Average Days) 169 148 138
b. Net Working Capital (Average Days) 131 113 103
c. Current Ratio (Current Assets / Current Liabilities) 4.7 3.4 3.6
3. Coverages
a. EBITDA / Finance Cost 2.3 2.5 1.1
b. FCFO / Finance Cost+CMLTB+Excess STB 1.3 1.6 0.8
c. Debt Payback (Total Borrowings+Excess STB) / (FCFO-Finance Cost) 1.1 0.8 -37.8
4. Capital Structure
a. Total Borrowings / (Total Borrowings+Shareholders' Equity) 67.9% 63.7% 60.7%
b. Interest or Markup Payable (Days) 72.8 56.5 48.3
c. Entity Average Borrowing Rate 9.1% 12.6% 20.1%

Jul-26

www.pacra.com

Jul-26

www.pacra.com

  1. Rating Team Statements
    1. Rating is just an opinion about the creditworthiness of the entity and does not constitute a recommendation to buy, hold, or sell any security of the entity rated or to buy, hold, or sell the security rated, as the case may be. (Chapter III; 14-3-(x))
    2. Conflict of Interest
      1. The Rating Team or any of their family members have no interest in this rating (Chapter III; 12-2-(j))
      2. PACRA, the analysts involved in the rating process, and members of its rating committee and their family members do not have any conflict of interest relating to the rating done by them (Chapter III; 12-2-(e) & (k))
      3. The analyst is not a substantial shareholder of the customer being rated by PACRA [Annexure F; d-(ii)]
      4. Explanation: for the purpose of the above clause, the term "family members" shall include only those family members who are dependent on the analyst and members of the rating committee.
  2. Restrictions
    1. No director, officer, or employee of PACRA communicates the information acquired by him for use for rating purposes to any other person, except where required under law to do so. (Chapter III; 10-(5))
    2. PACRA does not disclose or discuss with outside parties or make improper use of the non-public information which has come to its knowledge during a business relationship with the customer. (Chapter III; 10-7-(d))
    3. PACRA does not make proposals or recommendations regarding the activities of rated entities that could impact a credit rating of the entity subject to rating. (Chapter III; 10-7-(k))
  3. Conduct of Business
    1. PACRA fulfills its obligations in a fair, efficient, transparent, and ethical manner and renders high standards of services in performing its functions and obligations. (Chapter III; 11-A-(a))
    2. PACRA uses due care in the preparation of this Rating Report. Our information has been obtained from sources we consider to be reliable, but its accuracy or completeness is not guaranteed. PACRA does not, in every instance, independently verify or validate information received in the rating process or in preparing this Rating Report. (Clause 11-(A)(p))
    3. PACRA prohibits its employees and analysts from soliciting money, gifts, or favors from anyone with whom PACRA conducts business. (Chapter III; 11-A-(q))
    4. PACRA ensures before the commencement of the rating process that an analyst or employee has not had a recent employment or other significant business or personal relationship with the rated entity that may cause or may be perceived as causing a conflict of interest. (Chapter III; 11-A-(r))
    5. PACRA maintains the principle of integrity in seeking rating business. (Chapter III; 11-A-(u))
    6. PACRA promptly investigates in the event of misconduct or a breach of the policies, procedures, and controls, and takes appropriate steps to rectify any weaknesses to prevent any recurrence, along with suitable punitive action against the responsible employee(s). (Chapter III; 11-B-(m))
  4. Independence & Conflict of Interest
    1. PACRA receives compensation from the entity being rated or any third party for the rating services it offers. The receipt of this compensation has no influence on PACRA’s opinions or other analytical processes. In all instances, PACRA is committed to preserving the objectivity, integrity, and independence of its ratings. Our relationship is governed by two distinct mandates: i) rating mandate - signed with the entity being rated or issuer of the debt instrument, and ii) fee mandate - signed with the payer, which can be different from the entity.
    2. PACRA does not provide consultancy/advisory services or other services to any of its customers or their associated companies and associated undertakings that are being rated or have been rated by it during the preceding three years, unless it has an adequate mechanism in place ensuring that the provision of such services does not lead to a conflict of interest situation with its rating activities. (Chapter III; 12-2-(d))
    3. PACRA discloses that no shareholder directly or indirectly holding 10% or more of the share capital of PACRA also holds directly or indirectly 10% or more of the share capital of the entity which is subject to rating or the entity which issued the instrument subject to rating by PACRA. (Chapter III; 12-2-(f))
    4. PACRA ensures that the rating assigned to an entity or instrument is not affected by the existence of a business relationship between PACRA and the entity or any other party, or the non-existence of such a relationship. (Chapter III; 12-2-(i))
    5. PACRA ensures that the analysts or any of their family members shall not buy, sell, or engage in any transaction in any security which falls in the analyst’s area of primary analytical responsibility. This clause, however, does not apply to investments in securities through collective investment schemes. (Chapter III; 12-2-(l))
    6. PACRA has established policies and procedures governing investments and trading in securities by its employees and for monitoring the same to prevent insider trading, market manipulation, or any other market abuse. (Chapter III; 11-B-(g))
  5. Monitoring and Review
    1. PACRA monitors all the outstanding ratings continuously, and any potential change therein due to any event associated with the issuer, the security arrangement, the industry, etc., is disseminated to the market immediately and in an effective manner after appropriate consultation with the entity/issuer. (Chapter III; 17-(a))
    2. PACRA reviews all the outstanding ratings periodically on an annual basis. Provided that public dissemination of annual review and in an instance of change in rating will be made. (Chapter III; 17-(b))
    3. PACRA initiates an immediate review of the outstanding rating upon becoming aware of any information that may reasonably be expected to result in downgrading of the rating. (Chapter III; 17-(c))
    4. PACRA engages with the issuer and the debt securities trustee to remain updated on all information pertaining to the rating of the entity/instrument. (Chapter III; 17-(d))
  6. Probability of Default
    1. PACRA’s Rating Scale reflects the expectation of credit risk. The highest rating has the lowest relative likelihood of default (i.e., probability). PACRA’s transition studies capture the historical performance behavior of a specific rating notch. Transition behavior of the assigned rating can be obtained from PACRA’s Transition Study available at our website. (www.pacra.com) However, the actual transition of rating may not follow the pattern observed in the past. (Chapter III; 14-3(f)(vii))
  7. Proprietary Information
    1. All information contained herein is considered proprietary by PACRA. Hence, none of the information in this document can be copied or otherwise reproduced, stored, or disseminated in whole or in part in any form or by any means whatsoever by any person without PACRA’s prior written consent.

Jul-26

www.pacra.com