Profile
Legal Structure
Reon Energy Limited (“Reon” or “the Company”)
was incorporated on September 15, 2014, as a public unlisted company to carry
out the trading and construction of renewable energy projects, mainly solar,
for commercial and industrial consumers. The Company’s registered office is
situated at 3rd Floor, Dawood Centre, M.T. Khan Road, Karachi.
Background
Reon was established as a
wholly owned subsidiary of Dawood Lawrencepur Limited (DLL), part of the
Dawood Hercules Group, to carry forward the Group’s vision of sustainable,
reliable, and affordable energy. The Group had entered the renewable energy
sector in 2008 through DLL, and Reon was created to further this initiative
by developing clean energy technologies aimed at long-term energy abundance.
From inception, Reon has operated independently across a diverse range of
projects in the Commercial and Industrial (C&I) space. Early projects included a bioenergy
plant at Nestlé Farms, solar tube wells in Sharaqpur, a telecom solar
solution in Kallar Kahar, and a 125kW solar PV installation at Wah Nobel
Limited.
To support performance and
reliability, Reon developed SPARK™, a localized energy analytics platform,
alongside a Network Operations Center for real-time system monitoring and
customer support. A key milestone was Pakistan’s first corporate Power
Purchase Agreement (PPA), signed with Sindh Engro Coal Mining Company (SECMC)
for a 5 MW solar project in Tharparkar.
In 2023, Reon launched its
first Reflex™ Energy Storage System at Gatron Industries, followed by
Pakistan’s largest Reflex™ Battery Energy Storage Project — a 20.7 MW / 22.7
MWh system for Lucky Cement — designed to stabilize a hybrid microgrid of
28.8 MW gas engine capacity and 30 MW of solar while improving engine
efficiency. Reon has also expanded into wind energy development as part of
its broader renewable strategy.
On March 22, 2023, DLL
approved the sale of its entire stake in Reon to Juniper International FZ
LLC, fully owned by Mr. Kashif Naseem Afzal. The transaction was ratified by
DLL’s shareholders on May 30, 2023, and concluded on October 8, 2024, since
which Reon has been a wholly owned subsidiary of RMH International DMCC, the
energy arm of Mr. Afzal’s business ventures.
Operations
Reon’s core operations span two major segments:
Commercial & Industrial (C&I) and Telecom. In the C&I segment,
Reon offers turnkey solar PV solutions and intelligent renewable microgrids
tailored to energy-intensive industries such as cement, textile, FMCG,
automotive, and dairy. In the Telecom segment, the Company provides
solar-powered infrastructure for telecom towers, reducing diesel dependence,
enhancing uptime, and lowering operational costs. Reon has also developed
in-house technologies including SPARK™, a hardware-agnostic energy asset
management platform, and REFLEX™, a lithium-ion energy storage system
optimized for long-term reliability and microgrid integration. To date, Reon
has deployed over 500 MW of solar PV and 90 MWh of energy storage capacity,
including projects across more than 7,500 telecom sites. Notable commercial
clients include Bestway Cement, Fauji Cement, Unilever Pakistan, and
Friesland Campina Engro. Beyond Pakistan, Reon has executed projects in
Qatar, UAE, Yemen, Mauritius, Kenya, and Nigeria.
Ownership
Ownership Structure
The Company is a wholly owned subsidiary of RMH
International DMCC, a UAE-based private company specializing in high and very
high voltage dry-insulated technologies for power utilities.
Stability
Following a change in
ownership initiated in 2023 and concluded in 2024, Reon transitioned from
being a subsidiary of DLL to becoming part of RMH International DMCC. The
Company now operates under the leadership of Mr. Kashif Naseem Afzal, a
seasoned businessman with a diversified investment portfolio spanning power
generation, natural resources, energy transition, and real estate. RMH
International maintains an established presence in smart energy solutions
across several countries, including Qatar, South Africa, Saudi Arabia, and
the UAE, reflecting its global operational capabilities. While the ownership
transition marked a significant shift for Reon, bringing with it a new phase
of strategic direction and growth, the Company has demonstrated strong continuity
and operational stability under the new ownership.
Business Acumen
Mr. Kashif Naseem Afzal is a
seasoned entrepreneur and investor with deep expertise in the natural
resources sector, particularly base and precious metals mining. As founder
and director of Juniper Group, a global investment advisory and principal
investment firm, he has led high-impact ventures across mining, energy, and
real estate. His track record includes originating and executing complex
transactions, managing global advisory mandates for major players such as
Barrick Gold and Denham Capital, and establishing strategic partnerships
across Australia, Canada, the Middle East, and Pakistan. With a strong
academic background and international experience, Mr. Afzal combines
technical insight with strategic foresight, positioning him as a key driver
of long-term value and innovation.
Financial Strength
Mr. Kashif Naseem Afzal
possesses significant financial strength, backed by a diversified portfolio
of active and passive investments across multiple sectors and geographies,
including substantial property holdings in the UK and other high-value
assets, reflecting a strong capital base and investment capacity. Through
Juniper Group, he maintains principal stakes in mining, energy, and renewable
projects globally, further underscoring his financial reach and strategic
positioning across key industries. The established track record of backing his ventures with substantial resources provides a meaningful indicator of the long-term commitment and financial backing available to the Company.
Governance
Board Structure
Reon is governed by a three-member board,
comprising exclusively Executive Directors, the Chief Executive Officer
(CEO), the Chief Financial Officer (CFO), and the Chief Commercial and
Strategy Officer, reflecting a management-driven governance structure.
Members’ Profile
Mr. Mujtaba Haider Khan – CEO,
is a seasoned leader with a career spanning strategy, technology, and
entrepreneurship. He brings experience from his tenure as Head of Strategy at
Dawood Hercules Corporation Limited (DHCL), Pakistan’s largest industrial conglomerate,
and prior strategy and transformation roles at British Telecom (BT) in
London. He holds a BS in Computer Systems Engineering and an MBA from
Cranfield School of Management. A serial entrepreneur, Mr. Khan has played a
founding role in several startups across technology, security, and financial
services, and has been associated with Reon since inception, contributing
significantly to its strategic direction, project execution, and market
expansion.
Mr. Mudasar Hussain holds a
Bachelor of Science degree in Electrical and Computer Engineering from
Oklahoma State University, USA, and brings over two decades of experience in
the telecom industry, having held key positions at Huawei Technologies and
Telenor. At Reon, his responsibilities include leadership in solar and energy
management integration, helping the Company revolutionize the energy
landscape through customer-centric innovation.
Mr. Waleed Bukhari – CFO, is a
Chartered Accountant from the Institute of Chartered Accountants of Pakistan
with over a decade of experience in finance and strategic management roles at
prominent organisations including KPMG, Pepsi, and Zong. At Reon, he plays a
pivotal role in steering the organisation’s strategic direction and financial
operations, with responsibilities spanning financial leadership, banking and
investor relations, strategic planning, and business valuation, aligning
financial strategies with corporate goals.
Board Effectiveness
The Board of Directors currently holds its meetings on an annual basis, providing oversight of the Company's operations and strategic initiatives. The formation of board committees and the formal documentation of meeting outcomes present avenues for further strengthening the Company's governance structure.
Financial Transparency
The Company’s external
auditors, M/S A.F. Ferguson & Co., Chartered Accountants, a QCR-rated
firm carrying a Category ‘A’ rating on the SBP panel, expressed an
unqualified opinion on the financial statements for the period ended December
2025.
Management
Organizational Structure
The Company’s organization is structured around
eight major departments, each headed by an experienced professional reporting
directly to the CEO: a) Finance, b) HR & Admin, c) Technical, d) Sales
& Commercial, e) Product Development, f) Transformational & QHSE, g)
Asset Performance Management, and h) Marketing.
Management Team
The management team is led by
Mr. Mujtaba Haider Khan, CEO, and supported by a group of experienced
professionals heading key functional departments to ensure efficient
operations and strategic growth. Mr. Waleed Bukhari, CFO, is a Chartered
Accountant with prior experience at KPMG, Pepsi, and Zong, overseeing
financial management, banking and investor relations, strategic planning, and
business valuation, and aligning financial strategy with corporate
objectives.
The senior management team
also includes key leadership members: Mr. Mudasar Hussain, Chief Commercial
Officer; Mr. Syed Saqib Ahmed Zaidi, Chief Operating Officer; Mr. Muhammad
Zohaib, Chief Technology Officer. Together, they
bring deep industry expertise and strategic oversight across commercial
operations, technology, and project execution, playing a critical role in
driving Reon’s continued growth and innovation in the energy sector.
Effectiveness
There are currently no formal management committees
in place; however, the management team holds monthly meetings to ensure
operational efficiency and effectiveness across the Company. As the Board of
Directors and the management team comprise the same individuals, there is
strong alignment between strategic oversight and execution, enabling cohesive
direction for the Company’s growth.
MIS
The Company has installed
ORACLE as its Enterprise Resource Planning (ERP) software, specifically the
FICO (Finance) module, for maintaining its financial database.
Control Environment
The control environment at Reon is adequate, built
on a foundation of clear policies and procedures. The Company emphasizes
transparency, accountability, and ethical standards in its operations,
reinforced by a well-structured management team. Regular monitoring and
effective internal controls support operational efficiency, risk mitigation,
and compliance with relevant laws and regulations. Additionally, the Company
leverages decent IT solutions, enhancing performance across various fronts.
Business Risk
Industry Dynamics
Pakistan's power sector is undergoing a structural shift toward renewable energy, driven by persistently high electricity tariffs, grid unreliability, and the compelling economics of solar, with the country's solar share in generation tripling to 14% in 2025. The market is estimated to have grown to 7.95 GW of installed capacity in 2026 and is forecast to reach 18 GW by 2031, with the Commercial & Industrial (C&I) segment accounting for over half of installed solar capacity in 2025. A significant regulatory development occurred in February 2026 when NEPRA replaced the net-metering framework with a "net billing" mechanism, compensating exports at PKR 9-11 per unit versus the previous PKR ~25.9 retail-linked rate. This primarily affects grid-exporting residential installations, while Reon's core C&I and telecom microgrid model—structured around behind-the-meter self-consumption and corporate PPAs—offers relative insulation from the revision. Growing daytime solar saturation is reinforcing demand for battery storage paired with PV, a segment aligned with Reon's REFLEX offering, though competitive intensity continues to build as both established players and new entrants like K-Solar expand their presence in the C&I space.
Relative Position
Reon continues to hold a prominent position within
Pakistan’s C&I renewable energy segment as one of the early movers, with
an established track record of executing large-scale solar and hybrid energy
projects across industries including cement, textile, telecom, and FMCG. The
Company’s growing capabilities in lithium-ion battery energy storage further
support its positioning as a comprehensive energy solutions provider. Revenue
for CY25 declined marginally by 3.5% to PKR 9,037mn (CY24: PKR 9,366mn),
reflecting normalization after the prior year’s sharp 29.4% growth.Despite this modest decline, the Company's diversified segment mix, recurring O&M income, and healthy project pipeline continue to underpin its market position, even as competitive pressures within the sector increases.
Revenues
The Company’s revenue model remains contract-based,
derived from three key segments: (i) Commercial & Industrial, (ii)
Telecommunications, and (iii) Operations & Maintenance (O&M)
services. Total revenue for CY25 stood at PKR 9,037mn. In the sales mix, C&I customers
continue to represent the largest share, with meaningful contribution from
the Telecom segment, while the O&M segment, though smaller, provides a
steady and recurring income stream. Sustained execution of the Company’s
project pipeline remains central to revenue performance prospectively, given
the inherently project-based nature of the business.
Margins
The Company’s gross margin moderated to 14.2% in
CY25 (CY24: 15.1%), with stable revenue generation offset by competitive
pricing pressure. Net
margin declined to 4.1% (CY24: 7.9%), largely reflecting the normalization of
bottom-line performance following the one-time write-back of a previously
received loan from DLL recorded in CY24, which had lifted the prior year’s
net result. Going forward, margins are expected to remain broadly stable,
supported by a healthy addition of new projects to the Company’s portfolio.
Sustainability
Reon continues to demonstrate sustainability in
both its business model and operations, rooted in its focus on solar, hybrid
systems, and advanced lithium-ion battery storage, aligned with global energy
transition trends. Recurring income from O&M services, a diversified
customer base, and continued investment in proprietary technology (SPARK and
REFLEX) support the Company’s long-term operational sustainability, while its microgrid solutions continue to drive customers toward reduced carbon intensity in their energy mix.
Financial Risk
Working capital
Reon’s working capital cycle remains closely
aligned with its project-based business model, beginning with advance
payments from clients backed by insurance-backed performance guarantees, with
trade receivables booked against the stage of completion. As of Dec-25, trade
receivables average days rose to 76 days (Dec-24: 37 days), inventory days
improved to 38 days (Dec-24: 42 days), and trade payables days extended to
116 days (Dec-24: 46 days), resulting in gross working capital days of 114
(Dec-24: 80) and a marginally negative net working capital cycle of (2) days
(Dec-24: 34 days). The current ratio improved to 1.4x (Dec-24: 1.2x).
To bridge working capital gaps between project
execution and milestone-based receivables, and to diversify its funding base,
the Company, for the first time, raised liquidity through a rated, privately
placed, secured short-term Sukuk in December 2025 of PKR 400mn. The
instrument carried a six-month tenor. The Sukuk matured on June 2, 2026, and has since
been redeemed in line with its scheduled repayment terms.
Coverages
Coverage metrics strengthened markedly during CY25, driven entirely by a sharp reduction in finance cost (PKR 121 million in CY24 to PKR 35 million in CY25), with EBITDA/Finance Cost improving to 33.2x (CY24: 5.6x) and FCFO/Finance Cost rising to 24.2x (CY24: 4.0x). The debt payback ratio improved to 0.9x (CY24: 1.0x), reflecting the Company's enhanced ability to meet financial obligations through internally generated cash flows.
Capitalization
As of Dec-25, Reon’s leverage , Total
Borrowings/(Total Borrowings + Equity), increased to 40.6% (Dec-24: 24.5%), as
the Company introduced short-term borrowings comprising the PKR 400mn Sukuk and
a PKR 300mn facility from Bank of Khyber, taking short-term borrowings to PKR
700mn (Dec-24: nil) and total borrowings to PKR 1,053mn (Dec-24: PKR 380mn).
The equity base, however, strengthened further to PKR 1,540 million (Dec-24: PKR 1,172 million), as the Company's accumulated profit grew to PKR 514 million (Dec-24: PKR 146 million) on the back of the year's net profitability.
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