Profile
Legal Structure
Platinum Steel Mill (Private) Limited (“the Company” or
“PSML”) is a private limited entity incorporated in Pakistan on July 15, 2019,
under the Companies Act, 2017. The Company’s registered office is located at C-49,
K.D.A Scheme No. 1, Main Karsaz Road, Gulshan Town, Karachi, Pakistan. PSML commenced
its commercial operations in June 2021.
Background
Platinum Steel Mill (Private) Limited (“PSML”) is a modern
steel manufacturing company established to carry out the core operations of
steel melting and rolling. The Company commenced its commercial production in
June 2021 with an installed melting capacity of 50,000 tons per annum and a rolling
capacity of 175,000 tons per annum. PSML operates using Pakistan’s first
European technology-based induction furnace and a direct rolling mill,
reflecting its focus on advanced technology and efficient production processes.
Operations
PSML’s manufacturing operations comprise a melt shop and a rolling
mill, with a combined nameplate capacity of 150,000 tons per annum (tpa) and 175,000
tpa, respectively. The Company currently operates two melting furnaces, each
with an annual capacity of 50,000 tpa, while installation of a third furnace is
planned to achieve optimal utilization of its designed capacity. PSML’s product
portfolio includes steel billets and high-quality deformed rebars in Grade 60
and Grade 72, marketed under the brand names Armourmax, Thundermax, and
Ultramax. All manufacturing activities are carried out under an ISO 9001:2015
certified quality management system, ensuring consistency, strength, and
compliance with national and international standards.
Ownership
Ownership Structure
Platinum Steel Mill (Private) Limited (“PSML”) is a closely
held private company, entirely owned by the Baghpati family, with Mr. Faisal
Baghpati holding 99% of the shares and Ms. Mehreen Faisal, his spouse, holding
the remaining 1%. This concentrated family ownership ensures strong control,
quick decision-making, and long-term commitment to the business. However, it
also entails a degree of key man risk and highlights the need for a structured
succession plan to ensure continuity in leadership over the long term.
Stability
The Baghpati family has maintained a consistent presence and
ownership across their business ventures over the years, reflecting a high
degree of continuity and reliability. Their long-standing involvement,
financial strength, and diversified experience underscore their stability and
resilience as owners.
Business Acumen
The principal sponsor, Mr. Faisal Baghpati, possesses over
15 years of experience in the steel and related industries, which has been
instrumental in steering the Company’s operations. His understanding of the
sector, coupled with a hands-on management approach, has contributed to the
Company’s operational progress and stability since inception.
Financial Strength
The Baghpati family possesses considerable financial
capability, supported by their ownership and management of diversified ventures
such as Kopak Paints and leased shipping operations. Their involvement across
multiple sectors provides them with significant liquidity and flexibility,
enabling effective resource allocation and financial management. This
broad-based portfolio and demonstrated financial discipline underpin the
sponsors’ robust financial strength.
Governance
Board Structure
The overall control of the board vests in a two-member board
of directors, both of whom belong to the sponsoring family, including the
Chairman/CEO. Mr. Faisal Baghpati holds the positions of Chairman and Chief
Executive Officer, ensuring centralized leadership and strategic oversight.
Members’ Profile
The board members bring relevant experience and expertise.
Mr. Faisal Baghpati has considerable experience in the steel industry, which
supports timely and efficient decision-making. He also serves as a director on
the Kopak Paints board, while Ms. Mehreen Faisal acts as Commercial Advisor at
Kopak Paints, reflecting the family’s active engagement across business
ventures.
Board Effectiveness
As a private company, PSML meets the regulatory requirement
by appointing two directors. While the board is functional, its effectiveness
could be further enhanced through the inclusion of independent directors and
the establishment of formal board committees to strengthen governance
practices.
Financial Transparency
BDO Ebrahim & Co., Chartered Accountants, serve as the
external auditors of the Company. They issued an unqualified opinion on the
review report for FY24, reflecting sound financial reporting. BDO Ebrahim &
Co. is an ‘A’ category auditor on the SBP list and holds a QCR rating,
underscoring the credibility of the audit function. The audit for FY25 is
currently in process.
Management
Organizational Structure
PSML operates with a streamlined and efficient
organizational structure, headed by the Chief Executive Officer (CEO). The CEO
directly oversees key functional heads, including the Head of Sales, Chief
Operating Officer (COO), Head of Supply Chain, and Chief Financial Officer (CFO), ensuring cohesive management and seamless operational oversight.
Management Team
Mr. Faisal Baghpati, the CEO, has been associated with PSML
since its inception, providing strategic vision and leadership. Supporting him
is a competent management tier, including Mr. Farrukh Mehmood as CFO, Mr. Huzaifa as GM Sales, and Mr. Rehan Khalique (ME) as COO since November.
The team brings extensive technical
expertise and operational acumen, ensuring efficient execution of business
objectives.
Effectiveness
PSML comprises six core functions: Marketing, Accounts,
Production, Information Technology, Sales, and Quality Control. Each unit is
managed by experienced personnel, many of whom have been associated with the
Company since its early days, ensuring consistency, operational discipline, and
high performance across all business areas.
MIS
The
Company has deployed SAP Business One (SAP B1), a comprehensive Enterprise
Resource Planning (ERP) solution, to integrate and manage critical business
processes including accounting, finance, inventory, sales, warehousing,
customer relations, reporting, and analytics. This system enhances operational
transparency, facilitates real-time data-driven decision-making, and supports
profitable growth through streamlined workflows and actionable insights.
Control Environment
PSML has instituted a robust control environment to maintain
operational excellence and product quality. The Quality Control Department
monitors plant operations, ensuring machinery functionality, operational
efficiency, and minimal material wastage. These measures collectively uphold
high production standards and optimize resource utilization.
Business Risk
Industry Dynamics
During FY25, total local steel production in Pakistan
declined to approximately 7.2 million metric tons (mln MT), reflecting a 14.3%
YoY decrease. Production of Billets and Ingots (Long Steel) fell sharply by 22.4%
YoY to 3.8 mln MT, while Coils & Plates (Flat Steel) decreased modestly by 2.9%
YoY to 3.4 mln MT, primarily due to weaker domestic demand in the construction
and industrial sectors. The lower demand led to reduced production, which in
turn caused overall local steel supply to fall to 10.4 mln MT, a 7.9% decline
from FY24. To meet market requirements and take advantage of comparatively
lower prices, imports of finished steel products increased to 3.2 mln MT (10.3%
YoY). Meanwhile, steel scrap imports rose slightly to 2.8 mln MT, valued at USD
1,271 million, as industry players replenished inventories amid constrained
local production.
Relative Position
Platinum Steel Mill (PSML) has established a solid presence
in the southern steel market, with a strong foothold in karachi. The
Company is actively working to strengthen its market position by expanding its
reach across the entire Karachi region. This
targeted geographic expansion, combined with its focus on operational
efficiency and capacity growth, is expected to enhance PSML’s market share and
competitiveness among regional steel producers.
Revenues
In FY25, PSML recorded revenues of PKR 1,384 million, down
from PKR 2,390 million in FY24, reflecting a notable decline. This reduction
was primarily driven by lower units sold, amid continued demand pressures in
the market. Despite the commissioning of the second furnace in July 2024, which
enhanced production capacity, the company was unable to fully offset the impact
of subdued market demand. The expanded capacity, however, provides a foundation
for potential sales growth in the upcoming periods.
Margins
In FY25, PSML improved its profitability metrics despite a
decline in overall revenue. The gross profit margin increased to 10.3% from 6.9%
in FY24, reflecting better operational efficiency and cost management. Operating
margins slightly decreased to 1.8% compared to 2% in FY24, while the net profit
margin stood at 0.6%, same as in FY24. This indicates that even amid lower
sales, the company has been able to enhance efficiency and maintain relatively
stable profitability.
Sustainability
To support its growth ambitions, PSML is enhancing its
distribution channels to better capture market demand. Currently, the Company
operates through three main channels: retail sales, contracts with construction
builders, and government supply. By optimizing these channels and extending
coverage to new areas, PSML aims to improve market penetration, ensure timely
delivery, and capitalize on emerging business opportunities, thereby creating a
more resilient and sustainable operational model.
Financial Risk
Working capital
In FY25, Platinum Steel’s working capital requirements
increased significantly, with the net cash cycle extending to 203 days, up from
77 days in FY24, primarily due to higher closing stock of billets and finished
goods. To manage day-to-day operations, the company has started utilizing short-term
borrowings of approximately PKR 122 million, against an available short-term
borrowing capacity of PKR 250 million. This marks a shift from previous years
when working capital was largely funded through internally generated cash,
reflecting the company’s evolving funding strategy to support higher inventory
levels and operational needs.
Coverages
EBITDA for FY25 stood at PKR 221 million, slightly below
FY24 levels of PKR 224 million, while free cash flows from operations (FCFO)
improved to PKR 162 million from PKR 68 million in FY24, indicating better cash
management. The coverage ratio declined to 0.3x in FY25 from 0.5x in FY24,
reflecting limited capacity to cover financial obligations in the absence of
long-term financing, despite strong operational cash flows.
Capitalization
The company’s leverage increased to 4.8% in FY25 from 0.9%
in FY24, driven by a lease liability of PKR 31 million and a subordinate loan
from directors of PKR 2,044 million. The subordinate loan remains unsecured,
interest-free, and repayable on demand. Overall, the company’s capital
structure remains conservative, with manageable debt levels and reliance on
short-term borrowings to support operational and working capital requirements.
|