Issuer Profile
Profile
Air Link Communication Limited
('Airlink' or 'the Company') is a public limited company, incorporated in
January2014 under the repealed Companies Ordinance 1984, now the Companies Act,
2017. The Company has been listed on the Pakistan Stock Exchange (PSX) since
September 2021. Its registered office is located at 152/1- M, Quaid-e-Azam
Industrial Estate, Kot-Lakhpat, Lahore. Airlink began as a partnership firm in
2010, engaged in the import and distribution of IT products, particularly
mobile phones and related products. In 2014, a new private company was
incorporated to take over the partnership's business, and the entire business
was transferred to the Company’s books in 2018. Subsequently, Airlink converted
its status to a Public Unlisted Company in April 2019 and was eventually listed
on the PSX in September 2021. Airlink’s core operations comprise the production
of Tecno smartphones and the distribution of mobile phones and allied products
for several leading global brands, including Xiaomi, Samsung, iPhone, Tecno,
and Itel. The Company has further strengthened its market positioning through a
partnership with Xiaomi, under which its wholly owned subsidiary, Select
Technologies (Pvt.) Limited (STL), manufactures and distributes Xiaomi mobile
phones and accessories in Pakistan. STL’s manufacturing facility spans 120,000
sq. ft. of closed area of which 60,000 sq. ft. is clean-room space and has an
annual capacity of ~2.7million units on a single-shift basis. In FY25, the
Company assembled around 2 million devices, reflecting a capacity utilization
rate of ~75%. Airlink is currently developing a new state-of-the-art
manufacturing complex within the Sundar Green Special Economic Zone (SGSEZ) in
Lahore, which is nearing completion. The project covers eight acres, with three
acres owned by Airlink and five acres by STL, and includes 1.4mln sq. ft. of
purpose-built infrastructure. The facility will incorporate a 1 MW solar power
system, expected to reduce production costs, improve energy efficiency, and
support long-term sustainability objectives. Operating within the SGSEZ
framework will provide the Company with ten years of fiscal incentives,
enhancing cost competitiveness and supporting future growth. Aligned with its
broader strategic vision, the new facility is designed to enable the export of
mobile phones, laptops, LED TVs, electronics, home appliances, and other
high-tech products for international brands. This expansion underscores
Airlink’s growing role in strengthening Pakistan’s manufacturing and export base.
Ownership
The majority stake rests with the
members of the sponsoring family, holding ~73.43% of shares. Additionally,
~12.93% is owned by the general public, ~0.06% is held by foreign companies,
~8.38% is held cumulatively by banks, development finance institutions,
non-banking finance institutions, insurance companies, modarabas and mutual
funds, ~2.27% is held by directors, their spouses and minor children whereas
the remaining ~2.93% is owned by others. The ownership structure of Airlink is
considered stable, given the significant majority stake held by the sponsoring
family. No major changes in the ownership structure are anticipated in the near
future. Mr. Muzzaffar Hayat Piracha, the primary sponsor, has led the Company
since its inception. With extensive industry experience and a deep
understanding of the market, his strong leadership is evident through the
successful strategic partnerships the Company has established. His business
acumen is highly regarded. The owners of the Company do not hold any strategic
stakes in other companies. However, Mr. Muzzaffar Hayat owns commercial and
residential real estate, contributing to the overall financial strength, which
is deemed adequate.
Governance
The Board of Directors comprises
seven members: two non-executive directors (including the chairman and a female
director), two executive directors (including the CEO), and three independent
directors. The Board members are seasoned professionals with extensive,
multifunctional experience across multiple sectors. Mr. Aslam HayatPiracha, the
Chairman, possesses over five decades of business experience with a core
specialty in imports and exports. He is actively involved in overseeing
Airlink's systems and controls. The independent directors are highly regarded
business experts, bringing exposure from diverse sectors. The Board meets at
least quarterly to oversee management's performance and ensure alignment with
the Company’s strategic goals. In FY25, four Board meetings were held with
strong attendance from the directors. Meeting minutes are appropriately
documented, and action points are communicated to the relevant stakeholders.
The Board has established two committees: the Audit Committee and the HR and Remuneration
Committee, which enhance the Board's effectiveness by enabling focused
oversight and efficient decision-making. M/S BDO Ebrahim & Co. Chartered
Accountants, listed in the category 'A' on SBP's panel of auditors, serve as
the Company's external auditors. They have expressed an unqualified opinion on
the Company’s financial statements for the year ended June 30, 2025.
Management
Airlink has a well-defined
organizational structure, divided into eight functional departments: Human
Resources, Production, Retail, Operations, Internal Audit, Marketing,
Distribution, and Accounts & Finance. Each department is led by a
professional Head who reports directly to the CEO. Currently, all key positions
are filled. Mr. Muzaffar Hayat Piracha, the CEO, holds a Master's Degree in
Business Administration and has over two decades of multifaceted leadership
experience across various sectors. He is supported by a seasoned management
team with extensive expertise. Notably, Mr. Adnan Aftab, the CEO of Select
Technologies (Pvt.) Ltd., holds a Master's Degree in Manufacturing Engineering
and has over three decades of experience in manufacturing. Additionally, Mr.
Nusrat Mahmood, the CFO, is a distinguished Management Accountant and Chemical
Engineer with over two decades of experience across multiple industries,
including textiles, fertilizers, and telecommunications. Each functional
department has a multi-layered hierarchy with well-defined and documented roles
and responsibilities, strengthening management effectiveness. Furthermore, six
management committees have been established: the Credit Committee, Risk
Management Committee, Sales Control Committee, Cash Management Committee,
Operational Control Committee, and Business Plan Committee. These committees
enhance overall operational efficacy by enabling focused decision-making and
bridging inter-departmental gaps. The Company has implemented SAP, an ERP solution,
to maintain a robust reporting system. The internal audit department, which
reports directly to the Board’s audit committee, ensures oversight. Detailed
MIS reports for senior management are frequently generated for each business
unit, including region-wise business partner reports with adjustments, daily
stock reports for all warehouses, and product-wise reports of region and
corporate limits.
Business Risk
Pakistan’s cellular market has
experienced rapid growth, with tele-density rising from ~6% in FY04 to ~80% in
FY25. Approximately 95% of cellular networks are now 4G-enabled, with 4G users
making up the vast majority of the data-active population. During FY25,
Pakistan’s mobile phone market exhibited mixed performance amid macroeconomic
headwinds and a gradual recovery in consumer demand. Elevated inflation, high
interest rates, and PKR depreciation constrained purchasing power, particularly
in the mid-to-premium segment, driving a shift toward locally assembled,
affordable models. On the supply side, improved foreign exchange availability
and eased import restrictions supported a modest rebound in local
manufacturing, aided by government-led localization initiatives. Due to which,
local mobile phone production stood at around 30.21 million units in CY25
(CY24: 31.38 million units; CY23: 21.28 million units), comprising roughly
equal volumes of 2G devices (~15 million units) and smartphones (~16 million units),
as reported by the Pakistan Telecommunication Authority (PTA). Meanwhile,
mobile imports increased to ~2.37 million units in CY25 (CY24: 1.71million
units), indicating a slight shift towards imported handsets for the year.
Airlink is among the top 10 mobile phone distributors in the country and the
Company is the sole manufacturer of Xiaomi smartphones in Pakistan and also
manufactures Tecno smartphones and itel phones, signifying the prominent
position of the Company within the mobile phone manufacturing and distribution
industry. Airlink has significantly diversified its portfolio beyond mobile
distribution, solidifying its position as a consumer electronics powerhouse.
Following the successful rollout of Xiaomi and IMIKI products, the Company
recently signed a manufacturing deal with Acer Inc. for laptops and tablets.
Strategic expansion continues in 2025 with the incorporation of its new
wholly-owned subsidiary, ZEXO Technologies (Pvt.) Limited and a landmark
partnership with HISENSE (via Airlink’s subsidiary, SELECT). As notified to the
PSX, this latest venture brings HISENSE’s world-class Smart TVs and air
conditioners to the Pakistani market. The macroeconomic environment has shown
signs of improvement since the second half of FY25, contributing to a recovery
in demand and supporting higher sales volumes. Concurrently, Airlink has
partially completed its new manufacturing facility within the Sundar Green
Special Economic Zone (SGSEZ), which is expected to enhance production
capacity, expand operational scale, and provide notable tax advantages. During
FY25, Airlink’s consolidated revenue was recorded at ~PKR 104.379bln (FY24: PKR
129.742bln), reflecting a decline primarily driven by the imposition of higher
taxes, elevated device prices, and reduced mobile phone assembly volumes amid
subdued market demand and pending new launches. The slowdown in consumer
purchasing power, coupled with a shift toward lower-priced models, further
constrained topline growth. In 1HFY26, sales modestly declined by ~6.6%
year-over-year. Industry-wide demand has also softened, as reflected in PTA
statistics for CY25, which indicate a slight reduction in overall production
levels. The Company’s profitability improved notably in FY25, supported by
effective cost management and operational efficiencies. Gross profit margin
increased to ~10.6% (FY24: ~7.5%), while operating margin strengthened to ~9.1%
(FY24: ~6.5%). Consequently, the net profit margin also rose to ~4.5% (FY24:
~3.6%). The positive trajectory continued in 1HFY26, with gross, operating, and
net margins recorded at ~14.9%, ~12.5%, and ~6.3%, respectively, reflecting
sustained cost discipline and improved production efficiency despite a softer
revenue base.
Financial Risk
Airlink’s working capital
requirements are largely driven by inventory needs across its assembly and
distribution operations. During FY25, the Company’s average gross working
capital days increased to ~67 days (FY24: ~30 days), while net working capital
days rose to ~46 days (FY24: ~18 days). The increase primarily reflected
inventory buildup to meet demand from the principles for new launches. Although
the free cash flow from operations (FCFO) improved to ~PKR 8,839mln in FY25
from PKR 8,578mln in FY24, supported by improved profitability, the interest
coverage ratio moderated to 2.7x (FY24: 3.3x) due to higher finance costs amid
an elevated interest rate environment. The Company’s debt repayment capacity
remained sound, as reflected by a debt payback ratio of 0.4x in both FY25 and FY24.
In 1HFY26, working capital intensity deteriorated, with gross and net working
capital days lengthened to 107 and 86 days, respectively, primarily driven by a
strategic inventory build-up ahead of anticipated new model launches, further
compounded by logistical bottlenecks and transit lead-time extensions
associated with specific modes of transportation. In 1HFY26, FCFO stood at ~PKR
5,750mln, while interest coverage improved to 3.3x, indicating strengthened
cash flow generation and improved capacity to service financial obligations. In
1HFY26, total debt slightly reduced to ~PKR 30.9bln, with the leverage ratio
easing to ~63.6% by December 2025 (FY25: ~64.7%), supported by partial debt
repayments and improved internal cash generation. To support current demand and
expansionary activities, the Company’s working capital requirements are
expected to be met through the existing sukuks and the new issuance. In
parallel, the Company has successfully secured a syndicated long-term facility
of PKR 4,764mln for its new project at Sundar Green Special Economic Zone
(SGSEZ), which has been partially completed, with mobile phones line now
ready-for-service (RFS). This new facility has been partially financed through
a previously issued PKR 2.0bln sukuk under Select Technologies Pvt. Limited.
The long-term facility will be structured into two term finance certificates
(TFCs), PKR 1,464mln under Airlink and PKR 3,300mln under Select, to optimize
fund allocation and align with project financing requirements. The final terms
and modalities of the facility remain under evaluation and could influence the
Company’s financial risk profile, including leverage, liquidity, and
debt-servicing capacity. To date, Air Link and its
subsidiary, Select, have issued a total of thirteen (13) Sukuks/Instruments,
from which currently five sukuks are available in the market and the rest have
been matured/redeemed. The following table outlines the current status of all
matured and active issuances of the Group:
|
No.
|
Instruments
|
Issued on
|
Matured on
|
Current Status
|
|
Under Airlink
Communication Limited
|
|
1
|
PPSTS-I PKR 3.0bln | Mar-24
|
March 18th, 2024
|
September 18th, 2024
|
Matured
|
|
2
|
PPSTS-II PKR 3.12bln | Jul-24
|
July 10th, 2024
|
January 10th, 2025
|
Matured
|
|
3
|
PPSTS-III PKR 4.0bln | Sep-24
|
September 23rd, 2024
|
March 24th, 2025
|
Matured
|
|
4
|
PPSTS-IV PKR 3.0bln | Jan-25
|
January 20th, 2025
|
July 21st, 2025
|
Matured
|
|
5
|
PPSTS-V PKR 4.0bln | Mar-25
|
March 25th, 2025
|
September 25th, 2025
|
Matured
|
|
6
|
PPSTS-VI PKR 3.0bln | Jul-25
|
July 21st, 2025
|
January 21st, 2026
|
Matured
|
|
7
|
PPSTS-VII PKR 3.5bln | Sep-25
|
September 23rd, 2025
|
-
|
In the market
|
|
8
|
PPSTS-VIII PKR 3.0bln | Jan-26
|
January 16th, 2026
|
-
|
In the market
|
|
9
|
PPSTS-IX PKR 3.0bln | Feb-26
|
February 24th, 2026
|
-
|
In the market
|
|
Under Select
Technologies (Pvt.) Limited (Subsidiary)
|
|
1
|
PPSTS-I PKR 4.0bln | Dec-24
|
December 13th, 2024
|
June 14th, 2025
|
Matured
|
|
2
|
PPSTS-II PKR 3.5bln | Jun-25
|
June 16th, 2025
|
December 16th, 2025
|
Matured
|
|
3
|
PPSTS-III PKR 2.0bln | Oct-25
|
October 28th, 2025
|
-
|
In the market
|
|
4
|
PPSTS-IV PKR 3.5bln | Dec-25
|
December 18th, 2025
|
-
|
In the market
|
Instrument Rating Considerations
About the Instrument
Air Link is set to issue its tenth
rated, secured, privately-placed, short-term Sukuk-X, marking a strategic
financial move for the Company. The Sukuk will carry a markup of 6MK+1.20%,
with a tenor of six months. The repayment of principal and markup will be done
in a bullet upon maturity. The purpose of the instrument is to finance the
Company’s growing working capital requirements.
The issue incorporates a call option enabling the Company, after sixty (60)
days from the first disbursement, to redeem the Instrument in whole or in part
(minimum PKR 500 million and in integral multiples thereof) by giving fifteen
(15) days’ prior written notice to the Lenders/Financiers. Redemption under the
Call Option is intended to be funded from the proceeds of the syndicated
financing facility of ~PKR 4,764 million. In the event of any delay in the
disbursement of such facility, the Company shall redeem the Instrument in
accordance with the terms stipulated in the Term Sheet.
Relative Seniority/Subordination of Instrument
The underlying instrument is
secured by a ranking charge over the Company’s current assets.
Credit Enhancement
The Issuer shall maintain and
efficiently manage Debt Payment Account (“DPA”) under lien of the Investment
Agent whereby the payment equivalent to PKR 667 million shall be made on or
before 50 days before the maturity date, and subsequently 1/3rd of the
remaining amount to be deposited every 15 days thereafter, such that amount
equivalent to full issue amount is available in the DPA 05 days before the
maturity date.
|
Days
from Maturity
|
Amount
(PKR)
|
|
50
|
666,666,667
|
|
35
|
444,444,445
|
|
20
|
444,444,444
|
|
5
|
444,444,444
|
|
Total
|
2,000,000,000
|
|