Profile
Legal Structure
KK Rice Mills (Pvt.) Ltd. ('KK Rice' or 'the Company') was incorporated as a private limited company in 2009.
Background
The Sponsors were in the business of commodity trading for three decades, formally named as Meskay & Femtee (Pvt.) Ltd. In 2005, the Sponsors decided to separate their businesses. In 2006, KK Rice Commodities was setup by Mr Chela Ram as a sole proprietorship concern. In 2009, the Company was registered as a private limited concern and was renamed as KK Rice (Pvt.) Ltd. The Company received the license to export from Rice Export Association (REAP) in Sept-09.
Operations
The Company is primarily involved in the business of exporting non-basmati rice. KK Rice has Four rice processing plants located at Port Qasim and Nooriabad. The Company utilized up to ~35% of its production capacity. The Company’s registered office is situated at Beamount Road, Karachi.
Ownership
Ownership Structure
The Company’s major ownership resides with Mr. Chela Ram (~50%). The remaining stake resides with his wife, Mrs. Khami Bai (~10%), Mr. Jatinder Kumar (~10%), Mr. Pradeep Kumar (~10%), Mr. Anil Kumar (~10%), and Mr. Ashok Kumar (~10%).
Stability
The company's sole ownership by the founding family provides inherent stability. Despite this, a formal succession plan has not been established, although the second generation has been progressively integrated into business operations.
Business Acumen
Mr. Chela Ram, CEO and founder, is an experienced professional. He is the Chairman of National Commission for Minorities and Rice Exporters Association of Pakistan (REAP). Mr. Chela Ram comes from an entrepreneurial background and has been in commodity trading since last three generations. His family is well known veterans in trading of rice, wheat and sugar
Financial Strength
The company's sponsors maintain a substantial net worth, providing a strong financial foundation for the business. This financial capacity ensures the company has access to the necessary resources to support its current operations, pursue strategic initiatives, and weather potential economic downturns. It also signals a commitment from the sponsors to the long-term viability and success of the enterprise.
Governance
Board Structure
The Company’s Board comprises three Executive Directors and One non-Executive Director. All four Directors are from the sponsoring family.
Members’ Profile
Mr. Chela Ram, the CEO, is an experienced professional. He is supported by experienced professionals from diverse backgrounds.
Board Effectiveness
The company currently lacks formal board committees. This, combined with the active involvement of directors in management, highlights the need for improved governance. Establishing board committees would enhance oversight and structure decision-making. This would promote accountability and long-term sustainability.
Financial Transparency
A.M. Laliawala & Co., Chartered Accountants, serves as the company's independent auditor. While the firm possesses a Quality Control Review (QCR) rating, it is not currently empaneled with the State Bank of Pakistan (SBP). For the fiscal year ended June 2025, the auditors issued an unqualified opinion on the company's financial statements. This signifies that, in the auditors' professional judgment, the financial statements are fairly presented, in all material respects, in accordance with applicable accounting standards.
Management
Organizational Structure
The company's organizational structure has been aligned with its operational requirements. It operates across three core functions: Export, Finance, and Administration & Human Resources. Each functional manager reports directly to the Chief Executive Officer (CEO), who holds ultimate decision-making authority for the group. This centralized leadership structure, with the CEO responsible for all aspects of the business, presents a significant key man risk. The company's performance and strategic direction are heavily reliant on the CEO, creating potential vulnerability should the CEO become unavailable or incapacitated. This concentration of authority underscores the need for succession planning and risk mitigation strategies to ensure business continuity.
Management Team
Mr. Chela Ram, CEO of the Company, is supported by a team of experienced
professionals. Mr. Jatindar Kumar, Mr. Pardeep Kumar, Mr. Anil Kumar, and Mr.
Ashok Kumar oversee the Company’s operations and manage its financial
activities.
Effectiveness
The company currently lacks formally constituted management committees. While management engages in informal discussions regarding relevant operational matters, this ad-hoc approach may not provide the same level of structure and documented decision-making as formalized committees. The absence of established committees could potentially limit the effectiveness of strategic planning, risk oversight, and performance evaluation. Formal management committees, with clearly defined roles and responsibilities, would facilitate more structured discussions, improve documentation of decisions, and enhance accountability within the management team.
MIS
The company utilizes a customized Enterprise Resource Planning (ERP) software solution tailored to its specific business needs. This system was implemented by Sidat Hyder, a technology consulting and implementation firm. The customized nature of the ERP allows the company to generate reports on demand, providing flexibility and access to relevant data for decision-making. This suggests the company has invested in a system designed to support its unique operational processes and information requirements, rather than relying on a generic, off-the-shelf solution. The involvement of Sidat Hyder further indicates a professional approach to the implementation and customization of this critical system.
Control Environment
The company maintains an internal audit function to provide independent assurance over the effectiveness of its policies and procedures. This function plays a crucial role in evaluating and improving the company's internal controls, risk management processes, and governance framework. By systematically reviewing operations and identifying potential areas for improvement, the internal audit function helps ensure compliance with regulations, promotes operational efficiency, and safeguards company assets. It acts as an independent check within the organization, providing valuable insights to management and the board.
Business Risk
Industry Dynamics
The rice sector, a significant contributor to Pakistan's agricultural economy, representing approximately 3.5% of agricultural value addition and 0.7% of the nation's Gross Domestic Product (GDP), experienced a substantial surge in production during the fiscal year 2024 (FY24). This surge, coupled with heightened global demand and a temporary export ban imposed by India, propelled a remarkable 35% increase in rice production. Consequently, basmati rice exports experienced a significant boost, soaring from $650 million to $876 million in FY24. Whereas non - basmati exports surged from $ 1,498mln to $3,954mln. KK’s contribution to these exports was 155,722 metric tons, generating $ 85 million in revenue.
Relative Position
The Company is operating in the semi-processed non-basmati IRRI-6 segment. However, the Company's market positioning in the overall rice sector is considered adequate.
Revenues
The Company generates revenue by exporting non-basmati Rice. During FY25, the top-line of the Company decreased and stood at PKR 21.1bln (FY24: PKR 25.3bln), owing to the export sales that clocked at PKR 19.6bln (FY24: PKR 24.4bln). The Company’s export destinations include Indonesia, Ivory Coast, Madagascar, and Philippines. The Company’s local sales clocked at 1.5 billion (FY24: PKR 847mln), reflecting an adequate contribution in the sales mix. During 1QFY26, the Company’s revenue clocked at PKR 2.0bln.
Margins
During FY25, the Company observed dilution in margins as gross margin declined and stood at 8.2% during FY25 (FY24: 8.9%), driven by the declined sales volumes. Operating profits margin of the Company stood at 3.6% during FY25 (FY24: 4.5%).Net profit margins of the Company remained stagnat at 0.5% during FY25 (FY24: 0.5%), as the net income clocked at PKR 111mln (FY24: PKR 131mln). During 1QFY26, the Company’s gross and net margin stood at 10.0% and 1.2% respectively.
Sustainability
During the year, the Company has added new machinery in the existing
plant for the production and sales of Sesame seeds, strategically diversifying
the Company’s product slate. The rating team further added that the management
also shows intent to add basmati rice into their product line in the near
future
Financial Risk
Working capital
The Company’s working capital requirement management is supported through short-term running finance facility obtained under ERF (Export Refinance Facility. As of Sep’25, the
Company's inventory days stood at 152 days (Jun’25: 54 days, Jun’24: 42days).
Receivable days stood at 73days (Jun’25: 23 days). The Company’s short term
trade leverage sizably improved and stood at 17.1% (Jun’25: 10.6%).
Coverages
During FY25, the
Company’s FCFO sizably declined, clocking at PKR 281mln ( FY24: PKR 945mln),
owing to the declined EBITDA. Consequently, the Company’s interest coverage
ratio decreased and stood at 1.0x (FY25: 1.5x). During 1QFY26, the Company’s
FCFO clocked at PKR 41mln, with the interest coverage ratio stood at 1.3x.
Capitalization
At end-Jun25, the
Company operates under highly leveraged capital structure (Sep’25: 55.5%,
Jun’24: 60.7%). The Company’s borrowing
book clocked at 2.1bln ( Jun’25: 2.6bln), entirely constituted of short term
borrowings. The Company’s equity base clocked at 1.7bln ( Jun’25: PKR 1.1bln).
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