Profile
Legal Structure
Pakistan Services Limited (Hereinafter referred to as "PSL"
or "the Company") is a Public Limited Company, quoted on the Pakistan
Stock Exchange (PSX).
Background
The Company was established in
1958 by the Government of Pakistan and Pakistan International Airlines,
initially operating four hotels in Karachi, Lahore, Rawalpindi, and Peshawar.
Managed by InterContinental Hotels & Resorts until 1985, the management was
then taken over by Hashoo Group, which rebranded the hotels as Pearl
Continental Hotels.
Operations
The Company is principally engaged in the hospitality
business and owns and manages the six luxury hotels located in Karachi, Lahore,
Rawalpindi, Bhurban, Muzaffarabad and PC Legacy Hunza. There are also other
PC-branded hotels in locations like Gwadar, Malam Jabba, Skardu and Hyderabad.
Collectively, these six hotels offer around ~1,200+ rooms.
Ownership
Ownership Structure
As of 9MFY25, Sponsors, directors, and CEO cumulatively hold
~1.07% directly and ~0.028% through associated Companies. Banks, DFIs,
Insurance Companies, Mudarbas, and mutual funds cumulatively hold ~4.9%.
Foreign Companies collectively hold ~30%, (each of these having less than ~10%
and there exists no consortium between these Companies), hence, these foreign
Companies cannot exercise control over PSL. The remaining ~35% shares are held
by others, and ~29% by the general public. However, subsequent to year-end FY25,
and as per notices issued on the Pakistan Stock Exchange, AKD Group Holdings
(Private) Limited, along with its subsidiary AKD Securities Limited, acquired a
~27.95% shareholding in the Company on July 14, 2025. The following day, July
15, 2025, Mr. Dawood Jan Mohammad acquired ~28% of the Company’s voting shares,
while on October 14, 2025, Thatta Cement Company Limited also acquired a stake
of ~28%.
Stability
The ownership remained stable for a long time; however,
subsequent to the year-end, FY25 share acquisitions have resulted in
significant changes to the Company’s ownership structure. With a few
shareholders now holding sizable stakes, the governance landscape may be
influenced in different ways. The impact on corporate governance and control, along
with decision-making dynamics, remains uncertain and is yet to be determined as
developments continue to unfold. At the reporting date, free float was recorded
at ~94.76%.
Business Acumen
Hashoo Group began its hospitality operations in 1978 with
the opening of its first hotel. In 1981, the Group added a second property
under the Holiday Inn brand, introducing international standards to its
operations. Since then, Hashoo Group has expanded its presence through joint
ventures and operational improvements. Its hospitality portfolio includes
several well-known hotel brands in Pakistan, reflecting its responsiveness to
changing market conditions. Over time, the Group has contributed to the development
of the hospitality sector in the country. Following recent changes in the
Company’s ownership, the entry of new shareholders with different business
backgrounds and experience across the diversified sector marks an important
transition phase. While the long-standing operational legacy of Hashoo Group
remains integral, the involvement of new investors may influence future
strategic direction and governance dynamics. The evolving shareholder structure
will be pivotal in shaping the Company’s business approach and sustaining its
competitive positioning within the hospitality landscape.
Financial Strength
Since the onset of the COVID-19 pandemic, PSL has faced
persistent challenges in obtaining direct financial support from its sponsors.
Despite the sponsors’ deemed strong financial standing, underpinned by
diversified business interests across hospitality, oil and gas exploration,
information technology, minerals, pharmaceuticals, real estate, and commodity
trading, such strength has not translated into tangible financial assistance
for PSL. Nevertheless, the Company has continued to steer through operational
and financial constraints, maintaining business continuity. While the
prevailing economic conditions and sector-specific pressures pose challenges,
PSL remains focused on sustaining its operations and exploring potential
sources of support within the sponsor network and beyond.
Governance
Board Structure
As of 9MFY25, PSL comprises ten members and remains
compliant with the Code of Corporate Governance. The composition includes three
Executive Directors, four Non-Executive Directors, and three Independent
Directors, ensuring a balanced representation. Following the notable changes in
the Company’s shareholding structure in July 2025, the implications for
governance dynamics and board composition are gradually unfolding. The evolving
ownership landscape is expected to shape the strategic oversight framework,
with its full impact likely to become clearer over time.
Members’ Profile
As of 9MFY25, the Board of Directors (BoD) consists of
seasoned professionals from the hospitality industry. Chairman Mr. Sadruddin
Hashwani has over four decades of experience. Independent directors are
industry experts, while executive directors bring in-depth knowledge.
Non-executive directors offer independent perspectives for sound
decision-making.
Board Effectiveness
The former board has four key committees, including: 1)
Audit, 2) Human Resource, 3) Nomination, and 4) Risk Management, which align
with the Corporate Governance Code. During 9MFY25, the Board held three
meetings with adequate attendance. Meeting minutes are well-documented to
ensure transparency and support the overall governance.
Financial Transparency
KPMG Taseer Hadi & Co., a QCR-rated firm in category
"A" of the SBP, is the Company's external auditor. They issued an
unqualified opinion on the financial statements for the year ending June 30,
2024. However, the auditors drew attention to the existence of material uncertainty
related to going concern which states that, as of FY24, the Company's current
liabilities exceed its current assets by PKR ~10.11bn. Auditors also mentioned
about the breaches in long-term borrowing agreements and non-compliance with
some covenants. However, Audit of FY25 is in progress and Company has been
granted extension in holding its annual general meeting till end of November
2025.
Management
Organizational Structure
PSL
operates under a structured organizational framework intended to support its
business operations and governance practices. The Chief Executive Officer (CEO)
leads the organization and is responsible for guiding its strategic direction
and overseeing overall performance. Key functional departments—including
Finance, Operations, Human Resources, Marketing, and Information Technology—are
each headed by a designated leader who reports directly to the CEO. This
reporting structure facilitates coordination and supports the implementation of Company-wide initiatives. Leadership and operational roles are currently
staffed, contributing to continuity in management. The organizational setup
enables PSL to address market conditions, regulatory obligations, and
stakeholder needs. This framework reflects the Company’s approach to
maintaining operational consistency and governance standards.
Management Team
PSL has recently undergone a key
leadership transition with the appointment of Mr. Bastien Paul Emile Blanc as
Chief Executive Officer. Bringing over 20 years of global experience in the
hospitality industry, Mr. Bastien Paul Emile Blanc succeeds Mr. Murtaza
Hashwani, and is supported by a highly qualified executive team committed to
driving operational excellence and strategic growth. In April 2025, the Company
also appointed Mr. Mujtaba Hussain as Chief Financial Officer, succeeding Mr.
Tahir Mahmood. Mr. Mujtaba Hussain brings ~27 years of
professional experience, having worked across both local and multinational
organizations in Pakistan and abroad.
Effectiveness
To enhance managerial
effectiveness, PSL would benefit from the establishment of specialized
management committees focused on key operational and strategic areas. These
committees can play a pivotal role in strengthening oversight, improving
coordination, and ensuring timely execution of day-to-day functions. Currently,
the management faces challenges in implementing strategic plans and
consistently meeting performance targets, which highlights the need for more
accurate forecasting, proactive planning, and cross-functional collaboration.
By adopting structured decision-making processes and instituting comprehensive
performance monitoring frameworks, PSL can improve accountability, streamline
operations, and align departmental efforts with corporate objectives. These
measures would not only support better resource allocation and risk management
but also empower leadership to respond more effectively to market dynamics and
operational pressures, ultimately driving sustainable growth and organizational
resilience.
MIS
PSL
has adopted an integrated, cloud-based management system tailored specifically
for the hospitality sector. This advanced platform enhances operational
efficiency, streamlines service delivery, and supports real-time
decision-making across its hotel portfolio. By leveraging cloud technology, PSL
ensures scalability, data security, and improved coordination among
departments, reinforcing its commitment to innovation and service excellence.
Control Environment
PSL has established a
well-structured and independent Internal Audit Department that plays a vital
role in strengthening the Company’s governance, risk management, and internal
control environment. Reporting directly to the Audit Committee of the Board of
Directors, the department ensures transparency, accountability, and alignment
with best practices. It operates across three core dimensions: 1) Assurance, 2)
Consulting, and 3) Investigation. In its Assurance role, the department
evaluates the effectiveness of internal controls, risk management systems, and
compliance with regulatory requirements. Through its Consulting function, it
advises management on process improvements, internal control enhancements, and
operational efficiency. The Investigative role involves conducting special
audits and forensic reviews in response to suspected irregularities or
non-compliance.
Business Risk
Industry Dynamics
Pakistan’s robust services sector remains the largest
contributor to the national GDP. As of the third quarter of FY25, it
demonstrated a positive growth of ~3.99% and accounts for an estimated ~57.7%
of the GDP for FY24, significantly surpassing the combined size of agriculture
and industry. Within this sector, the hotel and restaurant industry plays a
pivotal role, directly contributing to GDP and closely linked to the
performance of the tourism sector, which is undergoing a notable resurgence.
This upward trend in tourism is driven by a combination of
factors, including increased domestic and international travel, enhanced
infrastructure, and supportive government policies—most notably the relaxation
of visa requirements for 126 countries. According to the World Travel and
Tourism Council (WTTC), the tourism sector’s contribution to GDP is projected
to reach ~6.1% (PKR 5.91 trillion) in 2024, up from ~5.8% in 2023. The sector
is forecasted to grow at a compound annual growth rate (CAGR) of ~6.56% between
2025 and 2030. Revenue is expected to rise from USD 1.74bn in 2025 to USD 3.02bn
by 2030, reflecting a CAGR of ~11.66%. This growth is supported by a broad
spectrum of tourism segments, including religious, leisure, and business
travel, as well as the emerging Meetings, Incentives, Conferences, and
Exhibitions (MICE) market. Digital transformation is reshaping the industry,
with online platforms projected to account for ~74% of hotel revenue by 2030.
Urban centers such as Lahore, Karachi, and Islamabad are witnessing increased
investment in mid- and upper-scale hotel infrastructure. The competitive
landscape remains moderately concentrated, with innovation in smart hotel
technologies and personalized services emerging as key differentiators. In
response to growing demand, Pakistan’s hotel industry is experiencing a period
of transformation. Leading hospitality brands such as Pearl Continental,
Serena, Nishat, and Avari are strategically expanding into budget and mid-scale
segments through sub-brands like Hotel One and AvariXpress. This
diversification, coupled with the entry of new domestic and international
players, is intensifying competition across all market tiers. Despite challenges such as infrastructure
limitations and seasonal demand fluctuations, the sector presents significant
opportunities—particularly in religious tourism, eco-tourism in northern
regions, and the development of digital-first hospitality experiences.
Relative Position
PSL operates within Pakistan’s hospitality industry through its ownership and management of the Pearl Continental (PC) Hotels chain. With properties located in major urban centers and tourist destinations, the Company maintains a presence in the upscale and luxury hotel segment. The Pearl Continental brand is recognized in the market and competes alongside other established names such as Serena Hotels, Marriott, Avari, and Hilton. PSL’s geographic footprint and service model reflect its focus on meeting the expectations of high-end clientele. The Company continues to invest in infrastructure, technology, and service delivery as part of its broader operational strategy.
Revenues
The Company derives its revenue from four primary sources:
rooms (the largest contributor), food and beverage, other related services, and
shop license fees. During 9MFY25, the Company achieved a revenue growth of ~15%
on year-on-year basis, reaching PKR ~12,945mln, compared to PKR ~15,045mln in
FY24. This growth is primarily driven by a notable improvement in operational
metrics, including a rise in average occupancy rates from ~57% in FY24 to
approximately ~55% in 9MFY25. Additionally, higher average daily room rates and
a broader market recovery contributed to the positive financial performance.
Margins
During 9MFY25, PSL reported a notable improvement in
profitability. The Company’s gross margin increased to ~46.2%, up from ~39.4%
in FY24. This enhancement is primarily attributed to higher average daily room
rates (ADR) and more efficient operational management. PSL also achieved a
significant rise in net profit, recording PKR ~992mln in 9MFY25 compared to PKR
~425mln in FY24. This notable improvement in profitability is primarily
attributable to a surge in sales volumes and a reduction in finance costs during
the review period. The results reflect heightened market demand and improved
occupancy rates across the Company’s hotel portfolio, underscoring PSL’s
strengthened operational performance and strategic market positioning.
Sustainability
Over the past two years, PSL
faced significant challenges in meeting its debt obligations, despite
maintaining a substantial asset base. In response, the Company undertook a
strategic initiative to stabilize its financial position by divesting non-core
assets. This approach enabled PSL to retire a considerable portion of its
outstanding debt and accrued interest. From a total long-term facility of PKR
15.3bn, the Company has successfully repaid PKR 18.6bn in principal and
interest to date. As of 9MFY25 PSL reported a book value of non-current assets
at PKR 57bn, offering multiple times coverage against its remaining
liabilities. Recognizing a persistent mismatch between cash inflows and debt
servicing requirements, management launched a two-phase debt restructuring
plan. The initial phase encountered several challenges, particularly in
liquidating designated assets to generate the necessary cash flows. Given the
complexity of the restructuring process, PSL has appointed Elixir Securities as
its financial advisor. The Company is currently engaged in discussions with its
banking partners, aiming to reach an amicable resolution within the current
quarter.
Financial Risk
Working capital
During 9MFY25, the Company successfully maintained a strong
position in its working capital management, achieving a negative net working
capital cycle of -8 days, compared to -12 days in FY24. This performance
reflects the Company’s continued focus on operational efficiency and liquidity
optimization. The successful execution of initiatives aimed at enhancing cash
flows remains critical to addressing the asset-liability mismatch and ensuring
long-term financial stability.
Coverages
During 9MFY25, the Company generated free cash flows from
operations amounting to PKR 3,338mln, compared to PKR 3,446mln in FY24.
While slightly lower year-over-year, the Company demonstrated improved
financial efficiency, as reflected in its interest coverage ratio, which rose
to ~2.8x in 9MFY25 from ~1.5x in FY24. This improvement indicates enhanced
capacity to meet interest obligations, driven by stronger operational cash
flows and better cost management.
Capitalization
The Company's debt book primarily
consists of short-term borrowings, amounting to PKR ~10,068mln as of 9MFY25.
This shift is due to the reclassification of long-term borrowings to the
current portion in FY24 following restructuring arrangements. The Company’s
proposal to restructure its long-term loan and Sukuk facilities is currently
under review. While preliminary approval has been granted based on mutually
agreed terms, the process has experienced delays due to ongoing internal
approval procedures among the lending institutions. The Company continues to
engage with all relevant stakeholders and expects to receive the final term
sheets upon completion of the remaining formalities. Total borrowings during
9MFY25 were PKR ~10,382mln, compared to PKR ~10,388mln in FY24. The gearing
ratio for 9MFY25 was recorded at ~18.3% from ~19% in FY24, indicating a modest
reduction in financial leverage.
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